How Buzzfeed is the new way of marketing

If you have been on the internet, you would have seen content created by Buzzfeed. From viral post to videos that suits the different types of demographics, Buzzfeed has really paved the uncertain road in the internet age. Here is 10 reasons why adopting that approach is also great for your business.

 

Constant Contact

Buzzfeed does this very well by keeping in contact with their fans daily. In the ever connected web of the internet, it is key to remain always in contact with your customers. What I mean is not just about an email address and a contact number, but rather a personal relationship. The ability to respond to a customer queries online, creating quality content in terms of blogs and videos are the key to ensure consistent communications with customers. Customers are more savvy and are looking for something outside the best quote for the best product, they are drawn to the best personal experience they can have with a company. It is no longer about dealing with faceless companies, but friendly faces that are ambassadors for the company. Providing constant feedback is not only good for your customers, but for you as well. With constant feedbacks about products and services, you can make minor adjustments to better gain market shares in your industry.

Building a fan base

Let’s face it. Not everyone will like your brand. Take for instance even in the soft-drinks industry. Some people swore by Coca Cola while others prefer Pepsi. Buzzfeed has a huge fanbase that spans Facebook, their website as well as their various Youtube channel. Having a fan base behind your product serves two purpose; allow you to gather analytics on how to market to your existing customers and also create content that deepen loyalty for the brand they like. People will always buy from people they like compared to a compelling salesperson who is not well-liked (the percentage drops even more if you are a salesperson that is hated). Developing this factor known as likability allows you to focus your marketing budget on people that are already your fans.

 

Cross Promotion

Buzzfeed has various Youtube Channels and cross promotion is one of the many keys that allow each channel to gain fans from another channel. In order to scale, we have to see to several gaps in the market and that is where social media really unleash its full potential; cross pollination. When you have a couple of brands under your parent company, cross promoting each brand is ideal because they will share similar demographics. Using inexpensive approach like sharing your other brands on your channel allows you maximise the bond between customers and your brand even more. You might even discover a sub-niche between both brands that previously went unnoticed.

 

Non Geographical marketing

Most marketing is still done solely by region, countries or even by states. However, having a place for different fans of your brand congregate in a localized place allows you to market without the border mentality. This allows you to share new launch at a fraction of the price than it would cost marketing in both places and also offer insights on what you might be missing out in each region. Sometimes, customers might be looking for a design that is only available in another region and sharing such new launch allows you to make the necessary adjustments to bring the product they are vying for into the relevant markets.

 

With such potential awaiting your brand in the social media space, isn’t it time to hop on board and start making your brand global online as well?

 

10 video marketing mistakes

Having been in this line for quite a while, you get to see the different kind of clients who wants to collaborate. Sometimes, friction can happen and the process becomes very difficult or the end product is unsatisfactory. This hopes to help you get the most valuable out of your partners and everyone ends up going home happy. Here are 10 things you can possibly get wrong about video marketing.

 

If everyone can do it, then it must be cheap

Happens in the era of graphic design as well as photography and now video, many of you have seen that DSLR is getting cheaper and assume that it will have an impact on cost. To be honest, it barely does. The major cost to make the best video still boils down to hiring people to act, shoot, direct, produce and of course edit your video. This is where the bulk of the money you spend will be going and though the price of equipment has come down substantially, getting trained people to create is still the most expensive thing. It is not just the manual labour, it is the techniques and skills people use to get the product they want in the shortest amount of time.

 

Everyone can do it

As with wedding videos, just because someone you know owns a DSLR and claims to be able to shoot a video means that the works produced will be the same. As much as I love to hope (and I do pray about this every night) that I can shoot like industry greats like Philip Bloom, it is closer to spending more time behind the scenes planning out the shots I want before I head on set if I want quality work like his. It comes from the years of experience being out working to know sometimes you really only 1 monopod for the job while other time it is ideal to bring everything onto set. Coming back to wedding, find the right videographer or wedding studio that match the style you want for the wedding and chances are you won’t go wrong with it.

 

It will be done very fast

How I wish every production project can be handled very quickly. This means I got more time to find more companies I can help rather than go through rounds and rounds of revision. It could be improved by making sure both of you are on the same page, right down to each shot detail if possible. This will prevent any last minute changes that usually affect the mood of the story and end up not getting the effect we want to bring into the world. P.S. we spent a long time to develop the creative process to think out a suitable and great idea in an instant, but if it is not followed through at the end, it will result in a poorly delivered message to your audience.

 

It will be viral

As much as all of us creative wants to pursue the dream of making big hits time and time again, it rarely happens when we work on your brand. No offense, but you are not usually going to create a viral video after you set up your You-tube page with only our video. Chances are it will take a while for you to develop traction and audience for your brand online. This is usually also the swaying motion for companies to approach established You-Tube channel to host their content. The problem? You are helping them develop their audience, not yours. Take the time to find someone that can work with you for a longer period of time to develop your brand and when you have a strong following, then you can become more at ease to disseminate whichever message you want.

 

It will be crude and disgusting

A lot of You-tubers get slammed for being unsophisticated and unsuitable for a lot of marketing companies because the messaging is too crude for the corporate image. The crowd that was drawn in were the Gen X (90s kids can relate). This means that most of the young adults who have consistently been making hits on Youtube will want to start out a production company based on what works for them individually; in your face crude and disgusting content. The good thing is that if you find someone who is willing to work hard with you, chances are you can develop a content that is suitable for online consumption and yet subtle enough for your brand image.

 

It is not targeting my audience

Some companies stop the discussion midway because of the assumption that when you are doing marketing online that you are only talking to the unsophisticated teens, tweens and kids. That is not the case all the time. It varies based on your target audience behaviour and if your message is crafted and distributed in the right location. Take for instance you are setting up a Michelin star restaurant, chances are you will not be setting it up in the neighbourhood areas right? But at the same time, it cannot be set up in a place that requires your guest to take a plane, a speedboat, scuba dive, climb a mountain and parachute in order for them to find you right? Understanding how your target audience online behaviour will make sure that your message is being served out at the right time at the right medium.

 

It is either online or offline marketing

Just like ATL and BTL, it is always a combination of both. Online marketing can reap better results for some brands, but without offline marketing to remind the audience, chances are you are converting a lower chance of sales. Same for some of the brands that have been seeing effects offline. Just being offline only does not help your brand, in fact it could be what is stopping your brand from growing. With the increased in internet consumption, perhaps setting aside 10-20% of your marketing budget yearly to slowly learn and become good at this new platform is ideal.

 

I don’t need it

This is by far the biggest hindsight in my opinion. Not because it is detrimental to my business, but rather it is the exact thing hindering yours. Heraclitus said “The only constant is change” and if you refuse to adapt, chances are you will soon be left behind. the insatiable hunger of the human pursuit will always drive the market to bigger and better things. If you refuse to get with the times, don’t be surprised if you get left behind.

 

I don’t see results

Just like planting a tree or raising a kid, it takes time to see results. Remember when you first started your company page on facebook (if you haven’t, please please please do it now). It is tiring with little to no results, even with you spending money to facebook to advertise your brands. However, the growth became more pronounced after a while, 10 likes became a 100, then a 1000 then 10,000 and perhaps you are closing in on the coveted 1 million fans. The internet is a great equaliser for brands and as long as you keep at it, you will definitely see results.

 

I am afraid of screwing it up

Hey, you and me both. Who wants to hire a guy after he make a “viral” video for his previous client only to have mass outrage online? Not me, that is who. However, this does not mean we swing to the other spectrum either and create safe videos that even grandma will turn off while she is knitting on the rocking chair. Your ideas need to be bold, prominent but also represent your brand image well. As long as this is communicated clearly to your partner, things generally will work itself out in the end.

 

With these top 10 mistakes to avoid in video marketing, I hope that you can use this list to find out who you should be working with on your corporate image. Great ideas come from a combination of 2 brains, not the forced submission of just 1.

How to Make My Video Viral

Everyone wants to be the talk of the town and with social media, this means making your videos viral. “Viral means more people will see what my company and my product is about, so my sales will go up”. The Marketing Gods have heard you and this is how you make your videos viral.

 

1.Find a different use for your product

People are numb to what everyone is doing on videos. In order for you to stand out you have to do it differently and one of the proven ways is to find another use for your product. Examples include Will It Blend, Silly Putty and even Hydraulic Press. All these brands understand the call of Social Media Videos which is “Show Me Something I have never seen before!” This can be a daunting task but I am certain with a little creativity you can find a fit for your brand.

 

2. Leverage on trends

There will always bound to be topics that people for that week will be talking about, be it the latest gossip, latest fashion, holiday festivities or even something weird they saw someone did online. Whatever it is, it is vital to push out a similar content and that time. The benefits is 3 folds; leverage on the meta-data of this trend, make your brand look on trend all the time and to build your subscriber base from a wide base of audience. Too many times, we market to a structured group of people but in the Internet Age, niche marketing is the key to success and if you can speak to different demographics, groups and society of people, chances are people who love your brand for who it is with band together irregardless of the race, religion, country of language and support your progress online.

 

3. Create often

Too many times we get brainwashed that in order to make a viral video, everything must be done right. That is not the case proven by the many vloggers on social media. The internet favours the person who is hardworking; churning out content irregardless of how the previous one does. This never say die spirit favours you in 2 ways; 1) your first time viewers will have other content to watch which increases the chance to subscribe to you and 2) you might stumble on something that makes it viral. The concept of what is going to be viral tomorrow cannot be foretold, but seemingly it favours the prepared.

 

4. Go all out

No one wants a video of someone being in character all the time. Take for instance if you are a chef and you intend to come up with a cooking show, throw in something different. It could be that you wear a cosplay outfit while you cook, cook extremely weird unedible things or even cook upside down. I think I am on to something..

 

5. Ask for feedbacks

No one knows what your viewers like more than your viewers themselves so ask them to comment, like, share and subscribe to your videos. The more feedback you get (in terms of written feedbacks from fans or even Analytics), you will be able to tweak to maximise the trend. Perhaps more people will watch your videos during the mid-week lull or perhaps yours is the perfect video to watch on Friday nights before they head out.. Only your fans and your Analytics can tell you.

 

With these 5 tips on how to make viral videos, perhaps it is time to try it out and see what happens. Other tips that also work are things like clickbait, sharing on various social media accounts and collaborating with other successful social video creators. Time to get out that camera and start shooting!

 

7 Tips On Starting Video Marketing

Video marketing is one of those products that has been portrayed as extremely difficult and expensive. However, that is because the TV, Movie and TVC has always strived to create stunning effects but that does not need to be the case for you to succeed. Here are 7 tips on starting video as a marketing tool.

1) Start with questions that people have about your products
The simplest way to make sure you get the audience right is to solve problems, especially if it is about your own product. Let’s say you are a sauce company. What you can do is to teach people how to cook with your sauce. This can then be spun into various cooking shows featuring different artists for even bigger audience outreach.

2) Find out what is enticing about your product
We always will know what attract clients to us and that can be used as a bridging topic for your potential audience. What you can do is to create content that appeals to your specific audience. Take the sauce company again for instance. If you are selling sauces your target audience is people who cook at home and with majority of them being housewives, it is more ideal to speak their language. Maybe they like your sauce because it helps save prep time and is available everywhere. That could be a reminder at the end of each of your video for those who has just gotten to know your brand and also for long-term customers who might have relocated and is unsure if they can find your products again.

3) Start small but create often
If there is one tip you can definitely take away and start doing, it is this. Too many people want to create fancy videos that take months to complete when all they really need to do is to create content consistently. When Casey Neistat started out, it was mainly about documenting his life everyday. It was not fancy and neither is if fancy now. But look at his audience and views daily!

4) Use a tagline all the time
Many people assume you have to adopt an entirely different set of rules when you are dealing with social media but that does not mean whatever you learnt in branding and marketing in traditional platforms cannot be applied here. One of the key cornerstone is a tagline. A tagline summarise your company into an expression your audience can relate and rally behind. Think Nike. They have not changed their tagline even when they transition into the online space.

But what happens if I don’t have a tagline? Well, you can try to develop it in-house but I highly suggest investing in getting a lot of writers to come up with them for you. This allows you to find the best fit for your company at the best price.

5) Be on trend each week
The fastest way to get an audience is to follow the trending bandwagon. Each week you will see topics that the majority of the public will deviate towards and if you catch on those topics, you will become accidental views of the hot topic. Kind of like rubbing shoulders with celebrities.

6) Have decent production value
As much as I mentioned previously that you don’t need to go over the top with visual effects, drone and cranes, people deviates to content which is professionally shot and that can be achieved easily with a tripod. After creating your content with a static camera on a tripod (make sure your focus is spot on), take shots that relate to the topic you talked about. For example, if you are doing a cooking show to highlight your sauce, focus on your sauce bottle (branding duhh!) and also the actions involved in cooking (cutting, frying, turning on the stove etc). Use those shots to connect your story or to emphasise the action or the point your host is talking about. Talking about audio, throw in some royalty free music and a good microphone to record your host.

7) Check your analytics
Nothing matters more than your analytics. When you have a consistent traffic visiting your content, you will be able to tell what your customers like and what they don’t like and adjust accordingly. This will take the guess work out of the video and make your life easier.

I hope that with this 7 tips checklist, you will find it easier to make videos marketing a successful cornerstone of your business. Now, let’s get out there and make some videos!