Finding The Right Video Company For You

Just like food, creativity is a very subjective manner, thus it is important for you to pick out the best fit to make your video. Here are 5 tips on how you can find the best company that suits all your needs.

 

Occasion

The thing about video is this; once we have collected all the clips on site, we rarely go back to re-shoot it, especially if it is a 1 time expensive affair, like a wedding or your company 50 years dinner bash. Getting it right means finding the right people for it. Sure, almost anyone with a DSLR can claim to shoot a video, but not knowing how to deal with the lighting situation, pace of the show, expectation of the event/shoot or having the appropriate gear are doom factors for you. Don’t think about cheap right off the gate, think about finding the right people. If you are throwing an event, find through an events company, or do the research and find someone who is specialised in that field. The same thing goes for shooting a commercial or a marketing video, find the one that has works similar to what you want done. Increase the rate of success right away.

 

Style

This might seem similar to the occasion but I beg you to read on. 2 companies can be specialised in the same trade but that does not mean that you will like the end product the same. Take for instance your favourite western food. Some like it extremely buttery on their steak with a side to make it elegant, but I like huge hunk of meat with loads of side. I don’t like to class it up with western, and that is ok. It is personal preference. Find a company that can tell your story. Remember, it is your story.

 

Show Runner

The person who heads your project and coordinates all the details matter. Having someone that you can get along with will make your work so much more smooth sailing and provide you the peace of mind. The video production trade is a complex trade, with different parts that all must come together seamlessly. Having a sales person or even a project coordinator or even the Producer lead you from the start of the project to the end ensures that your dream is kept to its true form from start to end.

 

Work Ethics

Some companies deliver quick work, some takes a longer time, while others deliver a work 70% done, and continue to work up from there. Different companies work differently but the end goal is similar; to produce the best work for your company’s brand as much as they can. Maybe you are the sort of person who only wants to see the final product, then find a dreamer who take cares of everything and deliver you the most elegant, respectable and pristine product you have ever seen. But what if you are someone who needs to go back and forth a lot? Then perhaps you need someone else. The point is to find out what their process is like so that both of you will mutually understand what this relationship is about; however brief it might be, or extended.

 

Budget

Only when you have gotten an idea for the 4 criteria do you even start considering price. Let me put it this way, if your video definitely needs great actors and producers to pull off your ideas, then it isn’t possible getting it for a lower price. By now, you should have 2-3 companies that you are considering back and forth on what will work. That is then the case to use budget to eliminate your choices after you exhausted all the things you need in your video, from concept to work-flow to getting the specialist in that field to make it for you.

 

Finding the right company can be hard, but a small amount of research (whee, finally watching you-tube can be classified as work!) can definitely make sure that your ride through the video production phase is as effortlessly as Jumbo flying with his ears.

10 video marketing mistakes

Having been in this line for quite a while, you get to see the different kind of clients who wants to collaborate. Sometimes, friction can happen and the process becomes very difficult or the end product is unsatisfactory. This hopes to help you get the most valuable out of your partners and everyone ends up going home happy. Here are 10 things you can possibly get wrong about video marketing.

 

If everyone can do it, then it must be cheap

Happens in the era of graphic design as well as photography and now video, many of you have seen that DSLR is getting cheaper and assume that it will have an impact on cost. To be honest, it barely does. The major cost to make the best video still boils down to hiring people to act, shoot, direct, produce and of course edit your video. This is where the bulk of the money you spend will be going and though the price of equipment has come down substantially, getting trained people to create is still the most expensive thing. It is not just the manual labour, it is the techniques and skills people use to get the product they want in the shortest amount of time.

 

Everyone can do it

As with wedding videos, just because someone you know owns a DSLR and claims to be able to shoot a video means that the works produced will be the same. As much as I love to hope (and I do pray about this every night) that I can shoot like industry greats like Philip Bloom, it is closer to spending more time behind the scenes planning out the shots I want before I head on set if I want quality work like his. It comes from the years of experience being out working to know sometimes you really only 1 monopod for the job while other time it is ideal to bring everything onto set. Coming back to wedding, find the right videographer or wedding studio that match the style you want for the wedding and chances are you won’t go wrong with it.

 

It will be done very fast

How I wish every production project can be handled very quickly. This means I got more time to find more companies I can help rather than go through rounds and rounds of revision. It could be improved by making sure both of you are on the same page, right down to each shot detail if possible. This will prevent any last minute changes that usually affect the mood of the story and end up not getting the effect we want to bring into the world. P.S. we spent a long time to develop the creative process to think out a suitable and great idea in an instant, but if it is not followed through at the end, it will result in a poorly delivered message to your audience.

 

It will be viral

As much as all of us creative wants to pursue the dream of making big hits time and time again, it rarely happens when we work on your brand. No offense, but you are not usually going to create a viral video after you set up your You-tube page with only our video. Chances are it will take a while for you to develop traction and audience for your brand online. This is usually also the swaying motion for companies to approach established You-Tube channel to host their content. The problem? You are helping them develop their audience, not yours. Take the time to find someone that can work with you for a longer period of time to develop your brand and when you have a strong following, then you can become more at ease to disseminate whichever message you want.

 

It will be crude and disgusting

A lot of You-tubers get slammed for being unsophisticated and unsuitable for a lot of marketing companies because the messaging is too crude for the corporate image. The crowd that was drawn in were the Gen X (90s kids can relate). This means that most of the young adults who have consistently been making hits on Youtube will want to start out a production company based on what works for them individually; in your face crude and disgusting content. The good thing is that if you find someone who is willing to work hard with you, chances are you can develop a content that is suitable for online consumption and yet subtle enough for your brand image.

 

It is not targeting my audience

Some companies stop the discussion midway because of the assumption that when you are doing marketing online that you are only talking to the unsophisticated teens, tweens and kids. That is not the case all the time. It varies based on your target audience behaviour and if your message is crafted and distributed in the right location. Take for instance you are setting up a Michelin star restaurant, chances are you will not be setting it up in the neighbourhood areas right? But at the same time, it cannot be set up in a place that requires your guest to take a plane, a speedboat, scuba dive, climb a mountain and parachute in order for them to find you right? Understanding how your target audience online behaviour will make sure that your message is being served out at the right time at the right medium.

 

It is either online or offline marketing

Just like ATL and BTL, it is always a combination of both. Online marketing can reap better results for some brands, but without offline marketing to remind the audience, chances are you are converting a lower chance of sales. Same for some of the brands that have been seeing effects offline. Just being offline only does not help your brand, in fact it could be what is stopping your brand from growing. With the increased in internet consumption, perhaps setting aside 10-20% of your marketing budget yearly to slowly learn and become good at this new platform is ideal.

 

I don’t need it

This is by far the biggest hindsight in my opinion. Not because it is detrimental to my business, but rather it is the exact thing hindering yours. Heraclitus said “The only constant is change” and if you refuse to adapt, chances are you will soon be left behind. the insatiable hunger of the human pursuit will always drive the market to bigger and better things. If you refuse to get with the times, don’t be surprised if you get left behind.

 

I don’t see results

Just like planting a tree or raising a kid, it takes time to see results. Remember when you first started your company page on facebook (if you haven’t, please please please do it now). It is tiring with little to no results, even with you spending money to facebook to advertise your brands. However, the growth became more pronounced after a while, 10 likes became a 100, then a 1000 then 10,000 and perhaps you are closing in on the coveted 1 million fans. The internet is a great equaliser for brands and as long as you keep at it, you will definitely see results.

 

I am afraid of screwing it up

Hey, you and me both. Who wants to hire a guy after he make a “viral” video for his previous client only to have mass outrage online? Not me, that is who. However, this does not mean we swing to the other spectrum either and create safe videos that even grandma will turn off while she is knitting on the rocking chair. Your ideas need to be bold, prominent but also represent your brand image well. As long as this is communicated clearly to your partner, things generally will work itself out in the end.

 

With these top 10 mistakes to avoid in video marketing, I hope that you can use this list to find out who you should be working with on your corporate image. Great ideas come from a combination of 2 brains, not the forced submission of just 1.

10 types of online video successes

Coming up with online video can be a daunting task, even the seasoned marketers. In order to navigate the fast moving current of the Internet, it is good to keep your eyes on the horizons and see what kind of videos survive coming online. Here are 10 types of online video successes that have been proven successful online.

 

Outrageous video

This is by far the broadest term being used. What is outrageous to some maybe different from another. However, they all serve the same purpose. Get people riled up with crazy emotions, be it loving it or hating it. Contenders includes the recent PPAP (if this does not rile you up, I don’t know what to say), clown pranks or even T-rex taking on Ninja Warrior. If being outrageous and shocking is something your company brand welcome (or is open to explore), I strongly suggest you go down this path.

Music Video

It is not rocket science that humans like a rhythm, tones and rhyming words just about anything. It is like bacon, it cannot go wrong anywhere (I am looking at you vegans). Channels such as Vevo has definitely benefitted from it but even non “professionals” can also do so. Great repeat artists such at ERB and even the infamous Bart Baker has jumped onto the rhythm bus, how about you?

Answer Video

The prime reason why You-tube was a hit was because it was used as a place to get answers to just about anything. People were finding things from how to fix pipes to even Rubik’s Cube. So if you are in any business where people need to find out how to fix something of your competitor (or yours, I really hope not), then perhaps you could become a key expert in that area by providing the answers your potential customers will need on your channel.

 

Series video

This typically means that it has a story that is chopped up into bite sizes for easier video consumption. What series video does perfectly is to hook audience in to come back for future releases; something that has worked for tv series as well as movies. If you can come up with a story that can be developed into a 3 part or a 4 part, try this method. Even better if you can spin it off into a full year series.

 

Trying videos

Without a doubt, Buzzfeed dominates this space like a king. From groups such as The Try Guys to Ladylike and even more outrageous non gender specific ones involving food and other topics. The format is pretty simple and the execution as well. You just need to be creative to come up with an angle that ties your product or services in a bit later on.

 

 

Documentary

People like to see something different and that fact holds true if it is something that is either not seen before or something that was prohibited. Either way, people are curious and if you can feed them that kind of information, you will certainly be successful like Vice someday.

 

Sex sells

This is a secret that working in an advertising industry will tell you. Everything can be sold with sex. From food to fragrances and even the obvious protection brands. If you choose to sex it up, make sure your brand welcome sensual imagery, especially if you are a prominent bank that grandpa and grandma uses on a daily basis.

 

Hilarious video

Humour, sex and music are the 3 primal forms of human interactions and it is no wonder that we also see it turn up in our list. Hilarious videos can vary from stand up to even skits. Jokes can vary from country and language but I sort of find a way to do it without being flagged as offensive. The simple way is to always poke fun at yourself, then nothing bad could ever happen.

 

Cat video

If you can capture the reaction of your cat, turn it into a meme that supports your story, then you have what the internet call a genius idea. Execution, simple. Take out your camera and record your cat expression and actions around the house. You will be surprised what it can add to your brand and your channel. Even something like this can be taken out of its current context and made into a coffee commercial. This is me without coffee for your information. Think Grumpy Cat.

Socially Awkward Video

This has 2 avenues; one is documenting socially awkward things to do while the other is to stage it and film it for the effect it has on storytelling. The more unspeakable it is, the higher it seems to perform. So lift up your hands and hi five yourself in the face. You maybe onto something.

 

And that sums it up on the top 10 types of videos that works on the internet. Find what works for your brand specifically, it could even be a blend of 2 types of videos into 1.

Why is social media video the next big advertising tool

If you have yet to hear, You-Tube, Facebook and Insta-video are going to be the next place advertising platform for your company. Here are 5 reasons why you should jump on board before it is too late!

 

Audience Size

According to the study, 4 billion people are watching videos everyday on You-Tube while Facebook has 100 million people doing otherwise. That is Billions and Millions, meaning if market it the right way, you could be reaching out to such a huge audience for sizeably smaller budget. Which platform would you prefer advertising on, 4 billion people daily or a mere 3 million circulation for newspaper?

 

Downtime

For every video, print advertisements and radio spot, it takes roughly 2-3 months to go from concept to screen. A lot of things would have come and gone. That is the reason why most top brands are unable to tap on current running trend because it is just too fast to get the approval, the work and distribution during that time. Would you prefer to create advertising content that are fast or would you prefer taking 3 months to make just 1 piece?

 

Risk

The biggest thing that everyone of the big brands faced like yourself is risk. How successful would an idea work and what will be the reaction of the audience. This led many marketers to do the same thing all the time due to the fear of the unknown. Every new product launch video is the same, paying hefty prices to celebrities for endorsements and does not add value to the brand itself. Not so in the internet age.  You can put your video up as a private link to test the concept, localise your exposure by demographics and if all things fail, pull the plug faster than a phone call. Would you prefer to put all your marketing dollars into 1 advertising campaign for that year or would you prefer spreading out your risk of exposure to ride on the trend wave of each and every week whenever you choose?

 

Cost

The price to reach out to 1000 people on traditional media are 30, 20, 8, 7 on paper, magazine, radio and tv globally, and that does not include tapping in during peak hour where you have the biggest audience pool or set aside funds to create your video. Talk about throwing money down the drain. Would you prefer to take the risk on a platform that is unfamiliar now or would you prefer to continue paying high advertising fees to agencies and celebrities?

 

Uniqueness

The baseline of all advertising is to stand out from the rest. The problem with traditional media is that you rarely can do so. There are rules like 30s tv spots, 1/2 page print ad, 3-6 months billboard ad, or even the infamous and dreaded a5 brochure hand-out. When the medium is the same, marketers needs to innovate on content. However, little take such risk because conglomerates are expected to be prestigious, so out goes all the ideas that ad agencies come up with to set companies apart. Even though social media statistics has indicated specifically that 3-4 minutes clips are the most watch online, there is no rule forcing your hand. Would you still want to make content that are unoriginal, uninspiring that make your audience bored of the same old type of video?

 

With such compelling reasons why traditional advertisements are rigid, expensive, have a small audience size, takes up too much time and is too risky, have you decided if it is time to get on board to market on social media or do you need to wait 1 more year in order for the results to become clearer?

How to Make My Video Viral

Everyone wants to be the talk of the town and with social media, this means making your videos viral. “Viral means more people will see what my company and my product is about, so my sales will go up”. The Marketing Gods have heard you and this is how you make your videos viral.

 

1.Find a different use for your product

People are numb to what everyone is doing on videos. In order for you to stand out you have to do it differently and one of the proven ways is to find another use for your product. Examples include Will It Blend, Silly Putty and even Hydraulic Press. All these brands understand the call of Social Media Videos which is “Show Me Something I have never seen before!” This can be a daunting task but I am certain with a little creativity you can find a fit for your brand.

 

2. Leverage on trends

There will always bound to be topics that people for that week will be talking about, be it the latest gossip, latest fashion, holiday festivities or even something weird they saw someone did online. Whatever it is, it is vital to push out a similar content and that time. The benefits is 3 folds; leverage on the meta-data of this trend, make your brand look on trend all the time and to build your subscriber base from a wide base of audience. Too many times, we market to a structured group of people but in the Internet Age, niche marketing is the key to success and if you can speak to different demographics, groups and society of people, chances are people who love your brand for who it is with band together irregardless of the race, religion, country of language and support your progress online.

 

3. Create often

Too many times we get brainwashed that in order to make a viral video, everything must be done right. That is not the case proven by the many vloggers on social media. The internet favours the person who is hardworking; churning out content irregardless of how the previous one does. This never say die spirit favours you in 2 ways; 1) your first time viewers will have other content to watch which increases the chance to subscribe to you and 2) you might stumble on something that makes it viral. The concept of what is going to be viral tomorrow cannot be foretold, but seemingly it favours the prepared.

 

4. Go all out

No one wants a video of someone being in character all the time. Take for instance if you are a chef and you intend to come up with a cooking show, throw in something different. It could be that you wear a cosplay outfit while you cook, cook extremely weird unedible things or even cook upside down. I think I am on to something..

 

5. Ask for feedbacks

No one knows what your viewers like more than your viewers themselves so ask them to comment, like, share and subscribe to your videos. The more feedback you get (in terms of written feedbacks from fans or even Analytics), you will be able to tweak to maximise the trend. Perhaps more people will watch your videos during the mid-week lull or perhaps yours is the perfect video to watch on Friday nights before they head out.. Only your fans and your Analytics can tell you.

 

With these 5 tips on how to make viral videos, perhaps it is time to try it out and see what happens. Other tips that also work are things like clickbait, sharing on various social media accounts and collaborating with other successful social video creators. Time to get out that camera and start shooting!

 

7 Tips On Starting Video Marketing

Video marketing is one of those products that has been portrayed as extremely difficult and expensive. However, that is because the TV, Movie and TVC has always strived to create stunning effects but that does not need to be the case for you to succeed. Here are 7 tips on starting video as a marketing tool.

1) Start with questions that people have about your products
The simplest way to make sure you get the audience right is to solve problems, especially if it is about your own product. Let’s say you are a sauce company. What you can do is to teach people how to cook with your sauce. This can then be spun into various cooking shows featuring different artists for even bigger audience outreach.

2) Find out what is enticing about your product
We always will know what attract clients to us and that can be used as a bridging topic for your potential audience. What you can do is to create content that appeals to your specific audience. Take the sauce company again for instance. If you are selling sauces your target audience is people who cook at home and with majority of them being housewives, it is more ideal to speak their language. Maybe they like your sauce because it helps save prep time and is available everywhere. That could be a reminder at the end of each of your video for those who has just gotten to know your brand and also for long-term customers who might have relocated and is unsure if they can find your products again.

3) Start small but create often
If there is one tip you can definitely take away and start doing, it is this. Too many people want to create fancy videos that take months to complete when all they really need to do is to create content consistently. When Casey Neistat started out, it was mainly about documenting his life everyday. It was not fancy and neither is if fancy now. But look at his audience and views daily!

4) Use a tagline all the time
Many people assume you have to adopt an entirely different set of rules when you are dealing with social media but that does not mean whatever you learnt in branding and marketing in traditional platforms cannot be applied here. One of the key cornerstone is a tagline. A tagline summarise your company into an expression your audience can relate and rally behind. Think Nike. They have not changed their tagline even when they transition into the online space.

But what happens if I don’t have a tagline? Well, you can try to develop it in-house but I highly suggest investing in getting a lot of writers to come up with them for you. This allows you to find the best fit for your company at the best price.

5) Be on trend each week
The fastest way to get an audience is to follow the trending bandwagon. Each week you will see topics that the majority of the public will deviate towards and if you catch on those topics, you will become accidental views of the hot topic. Kind of like rubbing shoulders with celebrities.

6) Have decent production value
As much as I mentioned previously that you don’t need to go over the top with visual effects, drone and cranes, people deviates to content which is professionally shot and that can be achieved easily with a tripod. After creating your content with a static camera on a tripod (make sure your focus is spot on), take shots that relate to the topic you talked about. For example, if you are doing a cooking show to highlight your sauce, focus on your sauce bottle (branding duhh!) and also the actions involved in cooking (cutting, frying, turning on the stove etc). Use those shots to connect your story or to emphasise the action or the point your host is talking about. Talking about audio, throw in some royalty free music and a good microphone to record your host.

7) Check your analytics
Nothing matters more than your analytics. When you have a consistent traffic visiting your content, you will be able to tell what your customers like and what they don’t like and adjust accordingly. This will take the guess work out of the video and make your life easier.

I hope that with this 7 tips checklist, you will find it easier to make videos marketing a successful cornerstone of your business. Now, let’s get out there and make some videos!