Why Viral is the New Currency

As seen by yesterday election, being viral swings the vote of common sense. Here are 5 reasons why being viral is even more important than anything else now.


Sales soar

There is no doubt about it. The moment you become viral, the translation from being audience to customers goes through the roof. Your loyal fans become even more ingrained to your brand, non-fans wants to find out what the hype is and all of this leads to crazy sales volumes. Being viral is not just about being viewed by many people now, it is about making yourself the thought of mind awareness for everyone.


The commoner sees you, the execs wonder

That is exactly what being viral means. It attracts people unknowingly and make the knowledgeable wonder why it happen. Being famous is more important than being correct in this climate of subjectivity, where the brand that pushes its subjectivity better than its competitor comes out the winner for the day, week, month, year even decades.


Media is manipulated by you

In a desperate attempt to stay relevant and create content, media outlets starts to blast your news, making your reach even bigger than before. This action of doing so allows you to produce an endless amount of folds on your initial distribution plan. Your crummy $1000 distribution method just started getting multi-million dollar to distribute your message for free (all in an attempt to stay relevant).


Competitor are intimidated

This is by far what is most important on the finances at the end of the year. When competitors are threatened and unable to produce a proven response, your chance to capture even more market share is for your taking. Most companies have yet to come up with an equally viral return to knock their opponents back into their spot, leading to a long and drawn-out cooling off period, all of which is beneficial to your brand.


Government supports

The worst of all in this communication cycle is government endorsement. Governments are threatened when big conglomerates pull out of a country because it destroys the country credibility, image and potential cashflow. In order to prevent this from happening, government will ensure that laws and structure is created around such cash-cows such that it entices more potential companies to set up shop in Country A instead of Country B. This competitive environment breeds a platform for your senior management to twist the arms of politicians to serve the needs of the company.


The analysis might sound far-fetched and unlikely to happen, given that you are dealing with different types of people with a variety of education. However, it all boils down to a simple denominator, who can your company help? The more people it can help by being even more profitable and viral, the higher chance you have to maintain a higher position of power.

Why is social media video the next big advertising tool

If you have yet to hear, You-Tube, Facebook and Insta-video are going to be the next place advertising platform for your company. Here are 5 reasons why you should jump on board before it is too late!


Audience Size

According to the study, 4 billion people are watching videos everyday on You-Tube while Facebook has 100 million people doing otherwise. That is Billions and Millions, meaning if market it the right way, you could be reaching out to such a huge audience for sizeably smaller budget. Which platform would you prefer advertising on, 4 billion people daily or a mere 3 million circulation for newspaper?



For every video, print advertisements and radio spot, it takes roughly 2-3 months to go from concept to screen. A lot of things would have come and gone. That is the reason why most top brands are unable to tap on current running trend because it is just too fast to get the approval, the work and distribution during that time. Would you prefer to create advertising content that are fast or would you prefer taking 3 months to make just 1 piece?



The biggest thing that everyone of the big brands faced like yourself is risk. How successful would an idea work and what will be the reaction of the audience. This led many marketers to do the same thing all the time due to the fear of the unknown. Every new product launch video is the same, paying hefty prices to celebrities for endorsements and does not add value to the brand itself. Not so in the internet age.  You can put your video up as a private link to test the concept, localise your exposure by demographics and if all things fail, pull the plug faster than a phone call. Would you prefer to put all your marketing dollars into 1 advertising campaign for that year or would you prefer spreading out your risk of exposure to ride on the trend wave of each and every week whenever you choose?



The price to reach out to 1000 people on traditional media are 30, 20, 8, 7 on paper, magazine, radio and tv globally, and that does not include tapping in during peak hour where you have the biggest audience pool or set aside funds to create your video. Talk about throwing money down the drain. Would you prefer to take the risk on a platform that is unfamiliar now or would you prefer to continue paying high advertising fees to agencies and celebrities?



The baseline of all advertising is to stand out from the rest. The problem with traditional media is that you rarely can do so. There are rules like 30s tv spots, 1/2 page print ad, 3-6 months billboard ad, or even the infamous and dreaded a5 brochure hand-out. When the medium is the same, marketers needs to innovate on content. However, little take such risk because conglomerates are expected to be prestigious, so out goes all the ideas that ad agencies come up with to set companies apart. Even though social media statistics has indicated specifically that 3-4 minutes clips are the most watch online, there is no rule forcing your hand. Would you still want to make content that are unoriginal, uninspiring that make your audience bored of the same old type of video?


With such compelling reasons why traditional advertisements are rigid, expensive, have a small audience size, takes up too much time and is too risky, have you decided if it is time to get on board to market on social media or do you need to wait 1 more year in order for the results to become clearer?