7 videos to make for your company

With the advancement of social media, more and more marketing needs to be done online to remain competitive and effective. Speaking about online, video is the most effective media for communication on social media platforms. Here are the 7 videos that you will benefit immensely from if used right online.


Marketing Videos


The most seen videos on social media will definitely be marketing videos for you to display and advertise your services and wares. Marketing videos can come in the form of real life video story, 2d animation or a montage of variety of products in its line-up. What’s more, you can track the discount code or url link to see how effective it is.


Recruitment Videos


Think that recruitment means filling up pages and pages of paper asking for a variety of qualification, experience and a list of job descriptions? Why not turn it into a video? It not only shows your ability to be nimble and keep up with the times, but it sieves through applicants that do not follow your specific instruction, for instance to send in a video resume instead of a wordy document for your HR to process.


Corporate Video


Require to present to your investors or guests what your company does as well as what is your unique selling point? Why not showcase it in video? This way, you keep your audience fresh to absorb whatever that is being discussed during your meetings instead of finishing your corporate talk with a walk to the restroom to let your guests freshen themselves.




Did you buy more merchandise that you originally intended to and now it is time to clear your stocks? Or how about the fact that your company is undergoing a lull period before business picks up again? Using a promotional videos engages your customers and allows them to get your products and services without needing to sieve through the mountain of information you want to lay on them. This means they are less frustrated when getting products or services from you, which translate to a lesser tendency to negotiate on the price and payment terms.


Internal Communication


So, you have a new staff that join your cause and now you have to allocate someone to shadow him/her for a couple of days. What happens if they join during a peak period and everyone is already stretched and you need the new hires to be caught up to speed as soon as possible. By using a video as a bridging gap for your new employees, you are able to communicate the sincerity you have for each and every staff without the hassle of doing it in person. A happy staff is a committed staff and that means less time looking for replacement, which is always good for your bottom line.





Being unique and different, teaching may vary from trainer to trainer. This could be useful as you will have opportunities to see staff or contractors that are highly proficient in teaching, but that also means that you will also have to deal with people whose specialty isn’t in that as well. You could try a trial of different trainers and staff until you find the right one before creating a video for it. This way, you can ensure you get the optimum best training material to suit most of your staffs and make sure everyone’s training is based on the best standards you chose.





Nothing sells products faster than testimonials. If you can show your clients your previous jobs that has similar reviews, chances are the job is yours. However, if you can show it in the form of video, imagine how much more confidence it creates for your potential clients. I am not talking about sealing this job here and now, but rather building a bridge that will work for all of you in the long term. Video testimonials convey feeling with facial expressions and gestures to communicate the point the speaker is about to make and this creates a personal connection like you were sitting listening to the previous clients in a face to face session, not forgetting how professional it looks compared to a laminated piece of testimonial for your sales team to bring out.

How to tell a compelling video

In this day and age, it is not only enough to create video content, you have to create one that people care a great deal for. Here are 5 things to do to make sure your video is compelling and gets your audience excited.


Unique storyline


Too many times we cut ourselves at the knee by telling the same old boring story in the same old way; “miracle” product that after being used on a lifestyle basis improves the standard of life, we are the best school/product/service because we have so and so features and the dreaded interview. In order for you to get noticed and have someone watch your video from start to end, you need a compelling story. Sure, you might be selling shampoos but there is no law saying you need to use a lady with waist length straight hair and a lot of head tossing. Why not tell your shampoo story with a unique twist from a children’s book, Rapunzel for instance, on how prince charming cannot save Rapunzel because her hair were too frizzy and prone to breakage.



Reorder your story


Instead of telling a story from start to end, ask why don’t you tell your story from the middle or even better start with the end? Reordering your story creates curiosity because your audience will wonder what created this scenario and that is where you have hook them in. Even a boring story about how a miracle shampoo gives you volume hair can start by showing the solution before showing the problem.


Utilise humour


Too many times, we take our brand too seriously. Humour maybe the best way for us to relate to another human being. When our audience shares our humour, you create a bond that is virtually unbreakable, allowing you to set the stage and allow you to subtly slide in your call to action.



Speak to just 1 person


Instead of trying to convince all the people in your demographics to buy from you, look for that 1 unique person you want to sell to. Instead of showing a video on how healthy hair can be theirs if they use your shampoo, why not tell a story about a cat plotting to understand the secret of her owner’s luscious hair? Yes, this might seem that you reduce your target audience down to people who have cats, but this allows you to build rapport on a deeper level instead of focusing on the superficial level on how good your wares are.



Use different platforms


In order to market effectively in this day and age, you need to be seen multiple times on various platforms. People have more choices than ever now compared to the age of the TV and radio where traditional media were your only way to advertise. Now, you have ambient marketing, traditional mediums and social media to utilise. Find out their lifestyle patterns and this will let you know when to showcase your brand in front of your viewers on multiple platform for maximum retention.

Have a singular purpose in video

Nowadays, it is easier to create videos for your brand due to the low cost of distribution and the growth of DSLR lines that can shoot amazing HD videos. However, this has led to many brands failing to remember the basics of video marketing which is always focus on 1 feature. Here is 5 reasons why a singular purpose is your best bet when it comes to video.


Talk to 1 person in the crowd

Yes, I am talking to you and only you!


Have you ever been to a conference where it seems that the speaker is talking directly to you in the crowd? It makes you feel special, like someone understands you and cares about you. That is the power of mass media but in order to do that you have to prepare your speech to speak to 1 person in the crowd. Let’s say you are selling a shampoo product that has multiple features and is targeted towards ladies, from smooth silky hair to soothing lavender scent and is sold at all major departmental store. That is 3 different audience there, a lady with frizzy ends, a busy working mother who bathes very late after a stressful day at work and a woman who stays far away from various amenities at her new BTO flat. If you can isolate and speak directly to the lady with the frizzy ends, exploring in depth the insecurities and struggles of a lady with frizzy ends and the inconvenience and low self esteem it causes, then you can be certain your message will be deeply absorbed by that group more. Remember in consumer marketing, depth is key, not width.



Better memory

Become part of your audience permanent memory


Remember when you were back in school and you have to study and memorise multiple things and always couldn’t understand why nothing seems to be registering in your mind? Well, that is what we call mental overload and it is the same in your video. Imagine the same scenario and you explain all 3 features of your shampoo. After your video has been played, how much do you actually remember about the brand and the problem it aims to solve? If you cannot remember a couple of hours after the video has played, what makes you think they will remember the next time they pass by your product in the store?



Better branding

What do your audience remember you for?


All the big brands focus on only 1 benefit of their business, coca cola is about enjoying life, dove is about embracing individual beauty, L’oreal is about being at your best, BMW is about luxury above the rest. If you focus on just 1 target audience, you will see that your brand awareness for your product will go through the roof and it will become more and more easy to connect to your audience every month or every week. Good branding becomes an allocated space in your head, once you move in it is hard to get you out.



Track your growth

If you don’t know how well you are doing, how will you know when you get there?


In marketing, tracking is the key to your growth. How can you be certain your marketing strategy is working unless you are tracking your efforts? If you sell on the front of frizzy hair and realise that you do 10% more sales and 15% more awareness at the end of the marketing plan compared to your general audience targeting, would you be interested to focus on that? Or would you prefer to target ladies who needs a good night’s rest after a long day at the office since it produces 50% more sales and 2x more awareness? Suddenly, numbers make it clear.


Easier to create a story

It is story time! Once upon a time…


Facts tell, stories sell. In order for your audience to connect with your brand, you need the glue called emotions. No other medium allows you to connect directly and automatically with your audience than video. With a video, you can tell a story from start to end and if done correctly, can create an emotional attachment to your brand. Remember how when you break up with your ex that all of a sudden all the places you ever visited becomes a painful reminder of the love that you have lost? Or how about a particular food makes you feel all warm and fuzzy inside because your grandma used to cook that particular dish for you when you were growing up, even when you were studying late into the night? Emotions are the reason we love something more than it is and video emulates life so closely that it delivers it on a digital platform seamlessly.

The three worst mistakes you can make with videos

Many clients told us a startling news, that they don’t get any ROI from their video at all. When we actually dissect the videos they have done so far, we realised they made 3 fatal mistakes and they are as follows



Not having a call to action

So you escape from the fish tank, now what?


Imagine going to meet your client after you painstakingly looked for them, call them, arrange a meeting and get dressed up for. You hit it off really well with them and you know your client likes you. You know, because you have been doing sales for a long time. You leave the meeting on a high note and promise to stay in touch.


But you get back to the office only to realise that your emails are ignored, calls left unanswered and you question yourself if you screw something up in the meeting. Well, you actually did. You forgot to instil a call to action and what they can look forward to. Similarly, imagine you create the most pleasing video only to end on your company logo. Tacky and directionless, just like a headless chicken.



No distribution plans

How to waste money on video, don’t distribute it!


A video without a distribution plan is like a lemonade stand in the middle of the desert, no attentions given. In this fast paced world of digital media, if you don’t distribute your gem, no one will know how to find you. But you say “I spend all this money on this viral video, it will be a hit” Wrong. A viral video can go viral, but it takes a critical mass because it spreads like wildfire. Always budget 50-70% of your budget to distribution. This lowers your risk of no visibility for your video and make sure even if done badly, at least someone has seen it. Would you rather break even or earn a little on your bad lemonade stand, or be left with tons of products on the shelf and no one to buy from you? Your choice.



Not being emotional

If you don’t have emotions, please don’t make videos.


Worst of all, if a video does not invoke an emotion, then don’t bother making it. A video without any emotions is like a knife without a blade, pointless and useless. A photo needs to invoke depth and shock people, an article needs to interact and speak to a direct person and a video needs to be emotional. Without emotion, you might as well pour money down a drain. An emotional video on the other hand, ensures that your message stays in their heart and takes up mental space. And we marketers know what happen when you occupy mental space, sales and revenue goes up.

Facebook marketing cheat sheet

If your marketing involves a variety of mediums from articles to pictures and even video, Facebook is the ideal platform for you. However, marketing each medium and for individual industry might differ. Here are some of the cheat sheets we have gathered thus far.



Word, Pictures, Video

After you mastered article, infographics and video, then you can rule the world!


In order to do well on Facebook itself, posting daily is your best bet. This is mainly because we will check facebook around 3-4 times a day and fans who have liked your page would at least love to see 1 update from you daily or else you will simply keep falling down their news feed and that means lesser attention on your brand. However, going all in on 1 medium is a dangerous affair so the idea is to only create a different medium for a content that does exceptionally well. Article marketing is by far the cheapest and most beneficial due to its SEO properties in creating your credibility online. Once an article do take off, change it into a infographic for easier content digestion and if that does well too, then move to add emotions into the article and turn it into a video. It is also more justifiable for your superior to see escalation for the content when it is doing well.



Golden hour

Upload in the morning sweet spot to take advantage of visibility throughout the day


To expose most or all of your fans to the content you create daily, it is key to be posting at key timings. However, the fallacy is to only post where you get the most amount of views at a certain period of the day. Unfortunately, that could do your brand more harm than justice. Take for instance our Facebook Page. We get most of our fans during 8-10pm. If we were to launch during that time, the views from the rest of the day will disappear mainly because our demographics are in Singapore and Malaysia and nocturnal time is from 10pm to 8am. Our article will then fall through the cracks to oblivion and lose the other 40% of our viewers from 8am to 8pm for all our medium; not a very clever thing to do. We arrived with the best time being 8am due to the morning rush hour and releasing earlier at 7 will result in no engagement to your first tier of fans at 8am, making it disappear below the news feed as well. 9am isn’t ideal due to the starting time for most office workers and our target audience.


Buy ads only for the superstar

If only it was this simple


Every once in a while, a content will become highly sought after, be it our plans or not. This means that since our small pool of fans actually love this piece, introducing it to a bigger base will have a multiplier effect to it. However, the mistake most marketers make is that they buy post from the start to boost the visibility, resulting in poorly engaged post as well as raising the tide for average or poor content as well (as much as we wish all content we create is on point, not all are).



Hopefully your content don’t look like this


In this fast paced world we live in, it is not only important to create evergreen editorial post but also create relevant content that is trending for that time. It shows relevance and how connected we are to the news of the world and leveraging on the keywords spikes that more people will search that day. However, be aware of which article are classified as trend riding pieces and don’t be too quick to boost those post because of the high numbers as well. The sudden spike in the keywords for that article will most likely not stay for the next time when your “boosted post” is pushed onto the limelight. This will result in you getting unnecessary heartache when you see the “boosted post” results in less than expected results.


Always boost from the low tier

Do it like a Pyramid, start with the lowest tier first


When it comes to boosting, always take the cheapest option (or the smallest pool). The reason for doing so is because it allows you to maintain consistency which makes tracking easier. The other reason is to gradually grow the appetite for the well liked post to more people only when your aspiration and the current results line up in sync with each other. This is responsible media buying even though it could take a while to get there.



Buy ad for your page

This should be the most seen ad for your target audience


In order to see consistent growth and serve a bigger market, buy ads for your page instead of for your post. People who are keen to learn more about your brand will like your page first, converting them to your potential 1st tier customers you can speak to. The bigger this 1st tier customer is, the better sense you will get for what content works and what content does not. Buying ads for your page also allows your company to become more visible to your target audience and prolonged exposure will help you convert the toughest thing a customer can do in the digital age, subscribe to your update by liking your page.

Youtube marketing cheat sheet

In order to be seen and maximise the approach of video, Youtube is the most ideal platform there is. Here is a breakdown on what to do for your Youtube videos to get the most amount of impact and conversions.




Depending on the budget as well as what you need to say, make sure to structure your videos to be uploaded at the same time either weekly or daily. This habit allows your loyal customers to keep coming back for more as well as let you determine which time or day is the best in getting traction on your videos.





The general guideline is that a Youtube video should not be more than 3 minutes long but it is best to think about it to be below 4 minutes instead. Youtube is meant for 2 purpose, entertainment and education on the go and the more aligned you are with catering it for mobile usage, the more you will find your traction on your website growing. However, Youtube is not like its fast counterpart Facebook where people need to consume media in the shortest form needed. Most viewers that go to Youtube expects a certain amount of substance in the video so make sure to provide that.





Given that we mention Youtube is on demand and on the go, you need to hook your audience in through an unconventional method. This could mean using things like clickbaits, optimising to have a comment or reaction to something you do in the middle of the video in the front to entice viewers to find relevance to that comment as well as optimising the title and thumbnails to be relevant to micro trends; issues that happen on a weekly basis that draws a lot more attention. This kind of structure cascades views from a couple of sources; people looking to learn more about a certain microtrends, people prone to clickbaits (everyone is, those who say they isn’t are big fat liars), curiosity as well as give your audience a refreshing take on your brand.



End Tag


It is crucial to garner views and remind people to “click to like, hit the subscribe button and even drop a comment”. This interactivity allows you to engage with your audience and help you be viewed as personable on the internet rather than someone hiding behind a massive brand. End tags also reminds people to show their support for your brand and to stay tuned for new and upcoming message you might deliver.





Description should not be an afterthought, but should be in-lined with your SEO and branding approach. If you are looking to target the market as “Rebel Soda”, then it should be reflected across all platforms. Remember, 7 impressions to get your audience to take in what you are saying. Most importantly, utilise the first 157 characters to draw people in to click to show more of the description. This is where you bait your audience, similar to your thumbnail and the first 5-15 seconds of your video.  Your end part of your description would then be optimised for SEO purposes with the middle used to describe or detail things you mentioned in the video. No matter what you do, do not transcribe your video in your description. This will reduce your watch time and gives you an inaccurate measure of your market.



Playlist it


Classification is an important step in the upload process as playlist draws in crowd from various videos in the list into a funnel for continued watching and engagement. A viewer from Youtube could stumble upon your video and if it is not in the playlist be led to other videos outside your channel. However with it being in a playlist, a viewer will be enticed to scroll through your playlist first to see what he/she wants before venturing to other recommended videos or hitting the search button.



Share elsewhere


A good video irregardless on which platform only works if it taps on mass distribution. Thus, uploading a video only on Youtube and expect it to do well is immature thinking. Creating different shorthand links for various platforms if you want to track which source gives you the most leads. Share it on Facebook, Instagram, Twitter and even on Whatsapp. This broad approach also lets you know when they are coming in so you can schedule either your distribution or if you need to schedule your video to an earlier or later time entirely.



Transcribe it


Sometimes, we might not be in the most convenient place to watch youtube with the sound on and that is where transcribing is important. Transcribe using Youtube Subtitle allows you to not only give the audience the option to turn it on or off, but also attract an entirely different set of audience from a different language group. This allows you to see if there is a market gap that you are neglecting as well as what different groups want at the end of the day.




How to deal with disruptors in your industry

Business is just like boxing, you must know when to move in for the kill and when to hang back and let your opponent swat flies with their hits. In the age of digital media and VC injections, many upstarts are looking to disrupt the usual way of doing business, particularly in spaces where the barrier of entry was high and the players were few. Taking a lesson from Mayweather and McGregor fight, here are some things you can do to make sure your footprint in the industry stays for generations to come.


Back to Basics

Know who you are and what matters in your business


When a disruptor enters an industry, the idea is to go after the fundamental of how business has been done. Airbnb went after the rigid nature of getting a hotel in the right spot of town for experiential travelers, Uber and Grab disrupts the speed and communication process of Taxi companies, blockchain disrupts the time it takes for loans and payment to get through in banks and McGregor looks to disrupt Mayweather 49 win streak with his reach and his heart.


As an operator, it is important to know how your business process run, stripped down to the basics. For Mayweather, it is his defensive speed and reach that has prevailed thus far. Pacquiao brought the fight to him, but Mayweather dodge it like no tomorrow. McGregor seemingly has a slight upper hand with more reach, but fail to land accurately and that is what caused him the match.


Similarly, you need to know how your business is making money and what glaring handicap you have (every business has one, you just need to know how to defend against it). If what disruptors are going after is not your handicap, then it is not your fight. It is business as usual until their VC injection wears out. If it is your handicap, then it is about turning the issue on its head and seeing if there is indeed a new way to do things, maybe even absorb the lessons from your disruptor to remain competitive.



You know the pace of innovation of your industry, stick to it


Disruptors always aim to hit fast and hit hard, thus lacking the usual foresight of business in the next 5-10 years, let alone 20 years. There will be a few exception to the rule but even then it is a castle in the sky. As an established company, you have more realistic projection and plans to either diversify or go deeper into an industry based on more information compared to a Tech company looking from the inside into this industry. The idea is to let them make mistakes while learning the trade, similar to how McGregor transition from MMA to Boxing. Let them take the fight to you and when they are weary (or run out of VC injection), knock them out or see if it is a worthy opponent that you would like to acquire (you never know what gems you might uncover to improve the state of your business).



Whose Turf are you on?

This is your wheel house, let them take the fight to you


McGregor has always benefited from being light and quick on his feet in the Octagon, but not so much when your opponent is a master on his turf and the literal king of the ring. If the match was set in an Octagon and all MMA rules apply, McGregor may stand a chance. In your industry, you know what works to your advantage and what mistakes others will make. This is by no means asking you to leave it to chance, but rather understand that since they are bringing the fight to you, you have less to lose than them, thus it is more important to fight intelligently (stay back and keep moving around like Mayweather) and make them desperate while your disruptor looks to gain a foothole as quickly as possible. Desperation is a worthwhile key to look into and it is a Achilles heel for most disruptors.



An understated factor in business, but oh so important


Most disruptors neglect rest to make sure they can make as much advances as quickly as possible but this results in fatigue clouding their judgement. Learn to take your time off and holiday as a way of working on your business, to relax the mind and bring about more creative and innovative techniques to improve the business. Even though your team is stable and resistant to change, most would flock to a charismatic leader who can create the most amount of impact with the least amount of change if the change in direction is delivered in gusto and passion. That is something that runs rampant in start-ups but becomes the norm too quickly, making work dreadful and all over the map. Mayweather stuck to his training regime and yet still rest enough instead of burning the candles out on both ends in order to win like McGregor does. Even before both men stepped into the ring, the match was already decided.



Always be learning

Never ever think you have made it, that is where kings fall


As much as it can be said about being in your own element, you need to keep learning and adapting the business. A business is not a static form, similarly in boxing. The golden age of boxing of hard hitters has come and gone, now is the age of speed and versatility. If social media sales is growing year on year at 10%, you might want to explore video marketing in year 3 or 4. But if it is growing year on year at 20%, then perhaps you want to consider learning the ropes in year 1 instead.

Corporate Videos Are A Waste Of Your Money

In the late 90s and early 2000s, people were obsessed with creating corporate video as this was the epitome of 2 things, that you have made it and that you want to highlight to everyone what you do and who you are. However, Corporate videos are no longer viable for now and the future. Here are 5 reasons not to waste your money.


Variety Of Sources


In the past, getting everyone up to date wasn’t easy. Thus, corporate video serves as a propaganda to get everyone of your company in line at official event, paint a wonderful picture to the public on your company’s achievement as well as show to stakeholders how profitable, humane and wonderful your company is. Nowadays, people get their media from different official sources, from news outlets, internal staff higher up on the ladder, your competitors and even plain old research. As such, pumping videos like this out will not only be a wasted effort in the wind, but also something that is highly inefficient and a pointless exercise. The only reason to make a corporate video is to please your superiors and if that is the case, by all means proceed.



Need For Constant Communication


As more of the 90s kids turns into adults and take up more senior roles, the need for constant communications get even more important. Nowadays, information from yesterday is trash because the world is evolving so quickly. Imagine spending the time and effort to craft out the most emotive and relevant corporate video only to have it invalidated within a week or two. Instead, take the time to do either one of these three things; do something to show your appreciation for everyone you know at the office, use that fund to create either a better party to thank everyone for their efforts or use that budget to create constant communication materials for social media and distribute to staff. As such, your communication will be more relevant, on point and personal to each staff.



Competitive Advantage


When creating a corporate video, you need to dig deep to find out what sets you apart from your competitors (and I sure hope it is not about price). A good production company understands the need to create an environment around a competitive advantage instead of the passe descriptions like “we care about our staff”, “we treat customers as priority” or “we are the best in the industry”. Such vague and unquantifiable factors is already a waste of money if you ever do it. Moreover, if you do allow your competitive advantage to be mentioned, you lose the edge over the market and can easily be replicated throughout the organisation if the C suits see a need for.





Time is the equaliser in all industries and wasting precious time with trivial pursuits will only make you lag behind your competition. In order to be 1 step or even a full stage ahead of your competition, you need to consolidate the time you have and use it efficiently. Gone are the days of working hard and mindless to get to where you want. It is now the age of efficiency and whoever does not grasp this game will simply be licking their wounds later on.

5 steps to going viral

Going viral is the achievement of a lifetime, but is it like striking a lottery or is it something that can be methodically be done? Here is our suggestion on how to take control of your brand and get the recognition it deserves.


Unique Idea


This is the recipe for success. If your audience can predict where your video is going, then it is not a unique idea anymore. A unique video idea must be one that stuns, shock, captivate and make people cry their eyes out. In short, a unique video idea must make the audience stay in the moment, not a second earlier or later. If people can continually stay on the train of thought (see what I did there?), then you have a recipe for success. Great places to start is by seeing videos made in your industries and asking yourself a simple question; How can I do better or different?




In order for a great idea to be widely talked about online, you need to optimise it for the platform. If you are looking to do it on Facebook, please make sure it is 1:1 and not 16:9. If you are doing on Youtube, make sure you have someone do great copy and thumbnails for you to give you the best chance of success. If you take the most luxurious shark’s fin and put it in a hawker centre, it will be seen as inappropriate, not shocking or different. Learn to master the platform and even your regular videos can benefit from it.


Produce it with finesse


There is good video production company and great video production company. Just because the story flows and the language makes sense does not mean it is the best route to go down. Take for instance an interview. A lot of people go into an interview thinking all we need is to get the talent comfortable on camera and say his line, but that is not it. A great production house will look into location, wardrobe, even finding the right talent to appear on screen to give the right feeling on screen. A thoughtful and meticulous production company will even go to the far extend or prepping your talent and even have a teleprompter if it needs to produce the best footage they can.


Tighten it in edit


Most editor just piece things together, a great one knows how to tighten and suspend people’s belief. Even shots that are not the most ideal but reflects the mood by around 70% of the time can benefit from a good editor. Let’s say you have a wonderful interview wide shot of your talent but suddenly someone accidentally bump into the camera or the lighting shifted just slightly on set. A good editor will know that it happens and shift the timing of the montage earlier, crop in if possible, use another camera or even drop that line of dialogue if its value is destroyed by that subtle change. A good editor can separate what he sees on the screen as an editor as well as an audience, giving him the ability to craft a work of art with seemingly little time. It is not that he is flippant in his work or it is too easy for him, but rather because a thousand decisions get made before he arrive at that point.


Distribute on Time


It used to be that the first 4 points were enough for a great TVC but now with so many distractions around, it is even more poignant to ride the trend wave as much as possible. Let’s say you have a video that could benefit from the sudden public outrage about a social issue. Your video will touch on everyone’s raw nerve and be even more impactful if realised on the right time. If realised a day or two later, the impact can be lost. Similarly, it is also important to see what the social climate is like and if it doesn’t add value being released in a controversial social climate, taking a step back is also a good idea.

What type of videos is good for marketing?

In order to do well on social media these days, one must utilise the use of videos due to its high engagement rate and its ability to emulate life unlike most other marketing materials. Here are some types of videos you should consider when creating one for your marketing efforts.


2D Animation


A 2D animation story is a simple way to execute your story because of its versatility and its low equipment cost. A 2D animation can also be adapted in a variety of ways, from short videos to tell what is on sale now, daily motivational gifs to help people get through the day or even tips and tricks for your customers if you are in the service industry. The highest cost in this type of video is time and skill. Once you have your script done, sit down with a couple of 2D Animator and see what they sketch. You will soon find yourself gravitating towards one or two and this is a good starting point. After that, the idea is to find out how long and how much they cost in order for you to decide if they are the ones you want to work with.


Real life shooting


Deciding to go down this path is a perilous one because 1 purchase can very quickly lead to the next and the next. For starter, get a DSLR or mirrorless camera that can shoot video. This is a good entry point due to its compact size and lower price point compared to other video camera. Next, invest in an all purpose lens like a 24-70 f2.8. This allows you to creatively capture a wide variety of shots with good and poor lighting. Lastly, get a monopod and a gimbal. These 2 combination will open many doors for you to shooting. The monopod should then be able to lock down so you can double it up as a tripod whereas your gimbal double up as a slider.


Stop motion


If you grow up loving Wallace and Gromit, look no further. Stop motion can be implemented in a variety of fashion, from a full scale claymation like Chicken Run to simpler things like a 2D drawn character in your story. For stop motion, keep it simple with a prime lens like a 50mm (don’t take a wide angle because your sides will warp and don’t get a telephoto unless space is a luxury for you to shoot). Equip it with a DSLR camera, a LED panel and a tripod and you are set!


Royalty Free


If you are not sure which methods to go with, how about getting royalty free or royalty paid video clips and edit it together? This way, it allows you to see what your market and audience want before plunging into doing something like acquiring equipments.