With the advancement of social media, more and more marketing needs to be done online to remain competitive and effective. Speaking about online, video is the most effective media for communication on social media platforms. Here are the 7 videos that you will benefit immensely from if used right online.
The most seen videos on social media will definitely be marketing videos for you to display and advertise your services and wares. Marketing videos can come in the form of real life video story, 2d animation or a montage of variety of products in its line-up. What’s more, you can track the discount code or url link to see how effective it is.
Think that recruitment means filling up pages and pages of paper asking for a variety of qualification, experience and a list of job descriptions? Why not turn it into a video? It not only shows your ability to be nimble and keep up with the times, but it sieves through applicants that do not follow your specific instruction, for instance to send in a video resume instead of a wordy document for your HR to process.
Require to present to your investors or guests what your company does as well as what is your unique selling point? Why not showcase it in video? This way, you keep your audience fresh to absorb whatever that is being discussed during your meetings instead of finishing your corporate talk with a walk to the restroom to let your guests freshen themselves.
Did you buy more merchandise that you originally intended to and now it is time to clear your stocks? Or how about the fact that your company is undergoing a lull period before business picks up again? Using a promotional videos engages your customers and allows them to get your products and services without needing to sieve through the mountain of information you want to lay on them. This means they are less frustrated when getting products or services from you, which translate to a lesser tendency to negotiate on the price and payment terms.
So, you have a new staff that join your cause and now you have to allocate someone to shadow him/her for a couple of days. What happens if they join during a peak period and everyone is already stretched and you need the new hires to be caught up to speed as soon as possible. By using a video as a bridging gap for your new employees, you are able to communicate the sincerity you have for each and every staff without the hassle of doing it in person. A happy staff is a committed staff and that means less time looking for replacement, which is always good for your bottom line.
Being unique and different, teaching may vary from trainer to trainer. This could be useful as you will have opportunities to see staff or contractors that are highly proficient in teaching, but that also means that you will also have to deal with people whose specialty isn’t in that as well. You could try a trial of different trainers and staff until you find the right one before creating a video for it. This way, you can ensure you get the optimum best training material to suit most of your staffs and make sure everyone’s training is based on the best standards you chose.
Nothing sells products faster than testimonials. If you can show your clients your previous jobs that has similar reviews, chances are the job is yours. However, if you can show it in the form of video, imagine how much more confidence it creates for your potential clients. I am not talking about sealing this job here and now, but rather building a bridge that will work for all of you in the long term. Video testimonials convey feeling with facial expressions and gestures to communicate the point the speaker is about to make and this creates a personal connection like you were sitting listening to the previous clients in a face to face session, not forgetting how professional it looks compared to a laminated piece of testimonial for your sales team to bring out.