Even though video is an effective communication tool for marketing, there are some setbacks to be aware of so that you don’t find yourself in a compromising position jostling for control. Here are some facts to be aware of when doing video.
The elephant in the room is definitely price, but it can really be something you can control depending on your intention for your video. A well versed production company will provide you with either a set of questions to create the best price point for you or price it in 2 to 3 different category so that you will be able to decide which suits your needs best. Controlling price on this can be done two ways; either with allocating a certain budget of your revenue or controlling where you want the video to be seen. Social media videos are generally more affordable due to the fact that the idea is the most expensive while in bigger formats like TVC, everything is fighting to be important at different times.
The crux of a video is message. Sometimes marketers try to feed the audience too much and this results in them being overwhelmed. On the production house side, we try our very best to suit our clients but this results in costly mistakes such as change of message, message not clear enough or the wrong visual representation is used. Eliminate your list of 20-30 messages until you get the most important and then give it to a production company to brainstorm. This saves time, better allocate your resources and also results in a work that speaks clearly to your audience.
Few people outside of the TV industry realise that different countries have different specification for tv. Same can be said for creating cross platform things like outdoor tv, social videos and cinema projections. Understanding where you intend to show it at the very start of the project will make sure that planning takes place for all the known methods of distribution compared to finishing 1 end product only to realise you have to undergo either a re-shoot for different platform or pushing it through a machine to hopefully come up with the right versions for the different platforms. This hassle is seriously unnecessary and it is something that is often overlooked due to the fact that most production companies don’t have tv background to understand it. Knowing this as a marketer prevents this ditch that can really put a dent and make your project come to a screeching halt.
With these 3 important factors taken into account, you can rest assured knowing that your project will go smoothly and in the ideal price point.